AVIAREPS has been appointed as market representative for the Bahrain Tourism & Exhibitions Authority in Germany, Austria, Switzerland and China.
AVIAREPS will be responsible for proactively coordinating and developing the authority’s media relations, press events and familiarisation trips, and the organisation of roadshows and seminars in Central Europe and China based on Bahrain’s tourism offering. These activities will also include a major presentation to be conducted at ITB Berlin, the world’s leading travel trade show in March 2017.
Thomas Drechsler, Chief Operating Officer – Tourism, AVIAREPS, says: “Our media partners will be pleasantly surprised with the unique and aspirational stories the Kingdom of Bahrain has to tell. Bahrain is a small country packed with many wonders of nature and a unique culture to share with travellers. At the same time, Bahrain boasts an impressively modern tourism infrastructure. We are very excited and honoured about our appointment, and looking forward to representing Bahrain’s interests in both German-speaking Europe and China.”
Yousef AlKhan, Director of Marketing and Tourism promotion, BTEA, added, “BTEA took a huge step forward by introducing its new brand ‘Ours. Yours. Bahrain’ at the World Travel Market in London in November 2016. We are now showcasing ournew brand outside of the region. ‘Ours. Yours. Bahrain’ embraces the generosity and hospitality of our people, which visitors will surely feel when they come to Bahrain. Through Brand Bahrain, we are hoping to place Bahrain on the world map by not only showcasing its authentic culture and heritage but also the harmonious blend of an old and modern, business-friendly world.”