TravTalk Middle East Online Magazine
World will convene in Berlin Exhibition Grounds from 4 to 6 March for ITB Berlin 2025, which sets pace for sustainability and social responsibility in tourism. Featuring high-profile panels, forward-thinking initiatives from exhibitors across 26 nations in the Responsible Tourism segment and awards for groundbreaking projects, the event will showcase solutions for shaping sustainable future in travel.
Dr Shehara Fernando
This year, TB Berlin 2025 actively promotes social and environmental responsibility and serve as a hub for exchanging ideas and driving discussions on diversity, inclusion, and sustainable tourism across the value chain. For the first time, ITB Berlin is partnering with Menschen helfen Menschen (People Help People) project. Exhibitors can purchase and donate bags to support Berlin’s socially disadvantaged communities.
A new collaboration with Berliner Verkehrsbetriebe allows trade visitors, students, and exhibitors to book an ABC fare zone public transport ticket as an add-on in the ticket shop—a move aimed at promoting eco-friendly travel.
Hall 4.1 will once again host the Responsible Tourism forum, where 80 exhibitors from 26 nations will present cutting-edge solutions in socially responsible tourism. Highlightrs include, Travelife, a certification programme for sustainable tourism, featuring 40 co-exhibitors. European Centre for Eco and Agri Tourism (ECEAT), will expand its focus on sustainable certification.
New exhibitors: Thai Responsible Tourism Association and Blue Alliance Marine Protected Areas (France) highlight sustainable initiatives in Indonesia, Tanzania, and the Philippines. Pacific Island nations, Palau and Tonga, raise awareness about climate change impact. The mascontour Responsible Tourism Lounge will serve as a dynamic networking hub.
Excellency Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority
Sharjah’s participation in ITB Berlin 2025 underscores our commitment to strengthening the emirate’s position as a leading tourism destination in the region. As we continue to drive innovation and sustainable growth in tourism, the travel trade show provides a platform to showcase Sharjah’s cultural heritage, diverse experiences, and world-class hospitality offerings to European audiences. Through strategic collaborations and new initiatives, we aim to highlight Sharjah’s role in shaping the future of sustainable and responsible tourism, while reinforcing our dedication to delivering authentic and enriching travel experiences. We look forward to engaging with industry leaders, forging new partnerships, and attracting more visitors to explore the beauty and diversity of Sharjah.”
Deborah Rothe, Director, ITB Berlin
The Middle East’s presence at ITB Berlin 2025 highlights its role in global tourism. The KSA as the exhibitor in Hall 4.2, is joined by Diriyah, a city transforming into a world-class destination. Qatar features in this hall. Hall 2.2 showcases representations from Oman, Dubai, and the UAE. Emirates is taking part with a major stand, while Ethiad Airways, EgyptAir, Air Arabia, Riyadh Air, Gulf Air or FlyDubai will be present as co-exhibitors.
Bahar Ozkan Yildirim, Director, Sales & Marketing, Taj Exotica
The event holds significance for us as a global gathering for tourism experts. Its strategic timing allows us to evaluate Q1 performance and explore avenues for the rest of the year. At ITB, we will showcase our resort, highlighting our unique offerings to attendees from Europe, the GCC, and the local market. Our aim includes networking with potential clients, fortifying partnerships, and gaining insights into the latest trends.
Freddy Farid, Managing Director, Two Seasons Hotel & Apartments
It is an unprecedented platform to engage with larger audiences across the world. It is an opportunity to meet with our existing partners and renew our business dealings and set up new potential business partners from various feeder markets to Dubai. We are looking for new opportunities to showcase our newly renovated Ballroom, meeting rooms, and banquet foyer to foster new MICE biz and promote our summer packages.
Samir Mehta, Chief Operating Officer, Desert Adventures Tourism
The event is a vital event in our European sales calendar, providing a platform to meet partners from Germany, France, UK, Scandinavia, Switzerland, Italy, and other European nations. We are excited to present our booking tech innovations and launch the KSA as our newest destination, showcasing its cultural heritage and tourism potential. We aim to fortify our presence by engaging with tourism boards.
Ahmed Hassib, CEO, Gewan Hotels & Resorts
The event offers a platform for Gewan Hotels & Resorts with an opportunity to connect with industry leaders, interact and exchange ideas, and stay ahead of global trends. We are excited to display our diverse portfolio, highlighting our luxury hotels and resorts, bespoke services, and latest amenities. Our focus will be on our commitment to sustainability and innovation, ensuring an experience for guests. We hope ITB Berlin aids us to expand our network.
John Bevan, CEO, dnata Travel Group
dnata Travel Group team will attend the world-class event to network and share latest insights at one of the largest global gatherings of existing and potential new partners. Our team at Yalago is displaying its hotel inventory and market-leading rates, with a presence in Hall 9, on stand 207. Representatives from Arabian Adventures will exhibit on Dubai and Oman stands. Our team continues to expand its offerings in both the locations.
Mohamed Hassan, COO, Gewan Hotels and Resorts
The event for the international travel industry, providing us with the chance to engage with potential partners, clients, and industry experts. We will showcase our distinctive offerings, including personalised services, luxurious amenities, and unique destinations, while focussing on wellness, sustainability, and cutting-edge technology. We hope to identify new innovations to enhance the guest experience and strengthen our position as a leading brand.
Nadeem Ulde, General Manager, Travel & Cargo, Ali Bin Ali Travel Qatar
Ali Bin Ali Holidays is committed to delivering world-class travel experiences through innovation and excellence. This year, we will focus on our expertise in MICE highlighting Qatar’s modern infra, ease of movement, and seamless linkage. With world-class MICE hotels, convention facilities, top-tier team-building activities, and adventure experiences reflecting Qatar’s rich heritage, modern luxury, and cultural depth, we continue to set industry benchmarks.
Amro Nagah, General Manager, Swissotel Al Murooj Dubai
At ITB Berlin, we will showcase our latest hospitality offerings, innovative guest experiences, and premium services tailored to the evolving needs of travellers. This includes our world-class accommodations, exceptional dining concepts, and sustainability-driven initiatives for guests to enjoy during their stay. Our goal is to provide a unique experience that exceeds all expectations thereby leaving a lasting impression on the women travellers.
Saurabh Tiwari, Area Director, Middle East and CIS, Taj Hotels
The Taj Hotels will showcase a seamless blend of heritage, luxury, sustainability, and innovation, reinforces our position at the event as a leader in global hospitality. Our presence will highlight the elegance and authenticity that defines our iconic properties, from palaces to urban sanctuaries and beach resorts. Each hotel offers a unique narrative, deeply rooted in rich culture and designed to provide an experience of personalised service and luxury.
Mohamed El Aghoury, Multi-Property GM, Sheraton Jumeirah Beach Resort & Aloft Palm Jumeirah
It is vital platform for Sheraton JBR and Aloft Palm Jumeirah. They are popular choices for German tourists, and ITB provides a platform to link with agents, tour operators, and media outlets specialising in the German market. Our participation allows us to display our offerings, fortify partnerships, and cultivate new ones. Aloft Palm Jumeirah offers special facilities, including Aloha Beach and Mexican and Italian restaurants.
Naushad Abdulrahim, Cluster Commercial Director, Millennium Place Mirdfif and Copthorne Hotel Dubai
ITB Berlin is a key event for Millennium Place Mirdif & Copthorne Hotel Dubai to connect with our partners and strengthen our presence in global markets. It provides avenues for networking, partnerships, and staying updated on industry trends. At the event, Millennium Place Mirdif & Copthorne Hotel Dubai will showcase blend of modern hospitality, personalised guest experiences, and commitment to sustainability.
