TravTalk Middle East Online Magazine
Sheraton Jumeirah Beach Resort announced its relaunch following revitalisation, redefining guest experience at this iconic destination. As the first hotel built in Jumeirah Beach Residence area, Sheraton JBR has set the standard for excellence in hospitality for two decades. This change ushers in a new era, blending modern design, amenities, and cutting-edge technology, while preserving its rich history and cherished legacy.
TT Bureau
The reinvention of Sheraton Jumeirah Beach Resort is driven by the vision of bringing people together through shared moments and spaces. The newly reimagined rooms and suites offer a sophisticated fusion of modern design and natural textures, with a colour palette inspired by serene beachfront setting.
All rooms have been thoughtfully equipped to cater to the diverse needs of today’s travellers with the latest technologies, providing guests with a seamless blend of comfort and innovation. The bathrooms too have been fully renovated, with bathtubs replaced by rain showers for better convenience and accessibility.
The Sheration JBR’s redesigned lobby showcases Sheraton’s latest brand elements, creating a contemporary, inviting space that seamlessly blends work, leisure, and meaningful connections. Signature concepts such as The Booth, Studios, and & More by Sheraton transform the lobby into more than just a functional area—it is a hub where guests and locals can come together in memorable ways. Complementing this, Gatherings by Sheraton plays a significant role in fostering community engagement, offering curated events that unite diverse communities and create lasting connections, enhancing Sheraton Jumeirah Beach Resort’s position as a place for shared experiences.
Apart from the revitalisation of its guest accommodations, the resort introduces two new dining outlets—Seafield Mediterranean Eatery and & More by Sheraton. Seafield offers range of Mediterranean flavours and a warm, inviting atmosphere embodying its vibrant spirit. Further & More by Sheraton features an all-day menu with a several beverages, freshly brewed coffee, and assortment of breakfast offerings, along with convenient grab-and-go options.
The resort boasts a selection of food and beverage venues, including Black Goose Buns & Brews, a vibrant sports bar, Bliss Lounge, a beach lounge, Al Hadiqa, a Levantine restaurant, Peacock, a Chinese specialty restaurant, Azure, a pool bar and Tacolicious, a Mexican food truck, among others. Guests are invited to indulge in culinary delights, while enjoying stunning beachfront views.
Guests seeking relaxation and leisure will be delighted by the enhancement of the recreational facilities, including a private beach, an outdoor temperature-controlled pool, a children’s swimming pool, and a spa offering a variety of treatments. Visitors can also enjoy beach volleyball, water sports, and table tennis and access to the renovated Sheraton Fitness. After renovation, there are two indoor squash courts for those looking to stay active during their stay.
“We are excited to introduce the new chapter for Sheraton JBR,” Mohamed El Aghoury, Multi-Property General Manager, said. “With our commitment to excellence at the core, we have reimagined the resort to offer not just offer comfort, but also a truly immersive atmosphere where every detail ensures that the visitors feel welcomed and that they truly belong to this thoughtfully designed environment.” Sheraton Jumeirah Beach Resort remains committed to providing guests with exceptional service and accommodations.
Located in the heart of Sheraton Jumeirah Beach Resort, the relaunched resort offers guests easy access to some of most iconic attractions of Dubai, including Ain Dubai, Palm Jumeirah, and Dubai Marina. This prime location, combined with the Sheraton JBR’s newly upgraded amenities and unparalleled service, makes it the perfect destination for both leisure and business travellers.
