A grand hotel with unique guest experience

Standing tall on Sheikh Zayed Road accessible from the airport by metro, Tower Plaza hotel is one of the iconic properties in the area. Hop across, and it’s the future museum, what more can a guest need to explore the latest attractions in Dubai, Nuran Kilani, Director, Sales and Marketing, The Tower Plaza Hotel, shares with .

Shehara Rizly

Rebranding a hotel is not an easy task, what are the key areas that you are working on to get everything in place and to stand out from the crowd in the area?

(We will) redefine our target audience and market by reposition the hotel to meet our new target, rethink our vision, mission and value that evolve our new service culture of “Proudly Serving you” as to work more with great attention to guest experience.

Are you looking at new source markets for the hotel? Who are your main source markets at present?

Post Covid, source markets to Dubai changed, Looking at developing new source markets to the hotel like Israel, Latin America and Australia to add them to the classic and key performing markets like CIS, UK, China, India, Middle east, German and the GCC.

Agents and tour operators bring in a key portion of business, how will you work with them, especially those within the UAE and those even out of UAE?

Local DMC and wholesalers will represent the base business to our hotel, we have a strong relationship with key players in local and international market, which gives a positive impact on securing our share of business flow to the market.

Emirates Airlines launched a special system to use the boarding pass as a ticket for attractions, will you be working together in this regard or do you have a different way of working?

Emirates Airlines were very selective with the partners they decided to choose to participate to this new initiative and we are one of the main hotel partners located in Sheikh Zayed Road and that is one great indication on the reputation and credibility we built to do business.

What are your plans for summer? Staycations/ daycations etc?

We came up with different competitive offers and packages for our different kind of guests, so we are targeting business travellers, families seeking a staycation and leisure solo travellers.

MICE seems to be attracting the city hotels with all the events conducted in the vicinity, how are you coping with the business and what are the initiatives taken to attract them?

Being at a proximity to DWTC definitely MICE is one of our main segments. We collaborated with top MICE partners to be on their preferred list, with two ballrooms and adequate variety of 16 meeting rooms, dedicated events team and tailor-made delegate packages.

Could you share with us your experience at ATM this year?

Arabian Travel Market is the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. More than 23,000 visitors attended the 29th edition of ATM this year, as industry leaders gathered at (DWTC) to share insights into the future of international travel and tourism. Such an amazing and busy days spent at Arabian Travel Market 2022. It was great to catch up with our partners, the crowd was different and vibrant, which was so good to see. ATM reinforces Dubai’s status as world’s most open city post Covid. With the great vision of our General Manager Wael El Behi, our main focus was to officially launch our new iconic hotel brand The Tower Plaza Hotel Dubai, a property of 401 rooms and suites.