TravTalk Middle East Online Magazine
Accor’s Mercure Hotels celebrates its 1,000th property across the globe with the opening of Mercure Dubai Deira recently. On this occasion, the flagship hotel, a part of the the Deira Enrichment Project, offered the brand’s innovative 1000-Hours of Local Flavours (42-day) concept, offering a unique culinary experience that highlighted local food and beverages.
Dr Shehara Rizly
Mercure Hotels commemorated its 1,000th address worldwide with the opening of Mercure Dubai Deira recently. The flagship hotel unveiled the brand’s innovative 1000-Hours of Local Flavours (42-day) concept, launching at select Mercure hotels worldwide, offering a unique culinary experience that highlights local food and beverages. This concept emphasises Mercure’s dedication to discovering and sharing the authentic tastes of each destination, with unique dishes and beverages available for a limited 1,000-hour period.
Since 1973, Mercure has encouraged travellers to explore the world and feel local everywhere. Now present in 65 countries with 1,000 addresses, Mercure ensures guests are immersed in locally inspired atmospheres with high standards of hospitality. At the Dubai event, special guests, ALL members, journalists, and influencers gathered to experience this vibrant showcase of local cuisine. Each dish and beverage were thoughtfully curated in collaboration with local producers and suppliers, including Fresh on Table.
As part of the 1000-Hours of Local Flavours, Mercure Dubai Deira treated a selected group of guests to an enchanting Abra ride, a traditional weaving workshop, an in-house cooking class featuring traditional Arabic Luqaimat and a lunch focused on sustainability. Guests also visited Dubai’s iconic Gold Souk and Spice Souk, exploring hidden gems within Deira while engaging with local artisans and experiencing the city’s rich cultural heritage. Paul Stevens, Chief Operating Officer, Premium, Midscale & Economy Division, Middle East, Africa and Türkiye, Accor, said, “Reaching 1,000 addresses is not just a milestone, it’s a testament to Mercure’s dedication to delivering authentic, locally inspired hospitality across the globe. The 1000-Hours of Local Flavours embodies a dedication to cultural immersion and community connection, offering guests a unique and memorable culinary journey that celebrates the heart and soul of each
destination.” Mercure Hotels serves as a portal to the destination, offering a warm invitation to discover and explore the local surroundings.
