Agents must evolve with technology

Travel Agents today need to be more dynamic than before, especially as technology has become part and parcel of the industry. Efficiency, being proactive, staying ahead in the game whilst ensuring that you stay relevant to what is required at present given time, times have definitely changed than before, says Geoffrey Salatan, Owner, Geof Travel, in a conversation with TRAVTALK.

TT Bureau

What are the main changes experienced by travel advisors these days?

In today’s dynamic travel industry, travel agents find themselves navigating a landscape shaped by technological advancements, changing consumer preferences, and a market increasingly driven by price sensitivity.

How does an advisor stay relevant and efficient?

Competition among travel agents has intensified in recent years, spurred by the rise of online booking platforms and the widespread access to travel information. With travellers increasingly turning to the internet to research and book their trips, agents must differentiate themselves to attract and retain clients. Providing personalised service, expertise, and insider knowledge are essential for agents to stand out in a crowded market.

Do you see the digital landscape helping the travel trade?

The proliferation of online booking platforms has reshaped the way travellers plan and book their trips. With just a few clicks, travellers can compare prices, read reviews, and make reservations, bypassing the traditional role of the travel agent. To compete in this digital landscape, agents must leverage technology to enhance the booking experience and provide added value to their clients.

In a price sensitive era, how do the agents make their profits?

Operating in a price-sensitive market poses unique challenges for travel agents. With travellers increasingly price-conscious, agents must strike a balance between offering competitive prices and maintaining profitability. This requires agents to negotiate favourable deals with suppliers, stay informed about pricing trends, and demonstrate the value they bring to their clients beyond just cost savings.

Could travel agents stay ahead in the game?

Despite these challenges, there are opportunities for travel agents to thrive in the evolving landscape of travel. By embracing technology, fostering strong relationships with clients, and continuously adapting to changing market dynamics, agents can position themselves as indispensable advisors in a price-sensitive market.

Finally, what are the key elements for agents to be unique?

The role of travel agents is evolving in response to technological advancements and changing consumer preferences. While competition is fierce and the market is price-sensitive, there are ample opportunities for agents to succeed by providing personalised service, leveraging technology, and demonstrating their value to clients. As the travel industry continues to evolve, agents who can adapt and innovate will remain essential guides for travellers navigating the ever-changing landscape of travel with expertise, passion, and dedication.