In light of the pandemic the Dubai-based ride-hailing group, Careem, quickly took precautionary measures, ensuring the highest levels of safety in its rides. These measures have been taken in all the 13 countries in which Careem operates, and the focus is on wearing masks, using hand sanitisers and disinfecting cars daily.
At Careem, it is important to offer safe and reliable rides that are as easy and seamless as possible for all customers, according to Gheed El Makkaoui, General Manager of Careem in the UAE. He takes us through the following safety measures which are being implemented at Careem.
Masks and Personal Protective Equipment: To ensure the safety of everyone around us, Captains are following personal safety protocols, including wearing a mask at all times. We have equipped them with quality hygiene kits in partnership with Lifebuoy, including hand sanitisers and disinfectant wipes.
Captain self-certification and cleanliness: Our Captains are trained to follow high standards of safety. Before going online they confirm that they are wearing a mask, are in good health, have disinfected their car/delivery vehicles prior to starting work and have cleaning supplies. We’ve instructed our Captains to keep the car ventilated prior to trip start. This will help circulate fresh clean air into the car.
Automated quality monitoring: In line with our commitment to a safety-first approach, we created an automated algorithm that evaluates a Captain’s performance and behaviour, processing more than a million data points daily, including customer feedback, and other trip-level data. Data-driven, automated actions are taken on a daily level, allowing us to offer better quality service through constant education and strict actions against serious or repeat offenders.
Introducing intercity rides between Dubai and Abu Dhabi: Careem has launched a new ‘City to City’ service flow in the UAE that allows customers to request for a Careem ride to pick them up from their doorstep to any location in Abu Dhabi, all they need to do is obtain a negative COVID-19 test, not exceeding 48 hours, and we will take care of their travel and in-ride safety needs.
Careem Kids and Max car types: Captains are thoroughly cleaning Careem Kids Cybex car seats with disinfectant wipes before each ride. All seats are professionally deep cleaned regularly by our partners – Champion Cleaners. Careem also offers rides that fit up to four passengers at a time while adhering to the distancing guidelines.