Tech

Value of blockchain for travel

Andy Bell,  Enterprise Business Architect, Travelport The 2017 Gartner Hype Cycle for Emerging Technologies categorised blockchain as being in the ‘Peak of Inflated Expectations’. But is this true for the travel industry? At Travelport, architects have been investigating the implications of blockchain, both for their business and the wider travel sector. In …

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Digital marketing setting the trend

Digital marketing strategies are known to drive more business in travel, tourism and hospitality. Salah Mustafa, Digital Marketing Director, Wego, ensures that travellers are kept abreast with the latest trends of travel. TT Bureau How important is the digital marketing strategy in today’s context for travel and tourism? More than …

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Investing in human capital

Per Vidar Lundberg, Client Partner, Hyper Island, analyses a recent study by The World Bank which urges GCC countries to develop a system that can transform growth-inducing innovations for knowledge-based economies. TT Bureau How does human capital investment contribute towards travel and tourism in UAE? When we look at emerging …

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Wego inks deal with Sharjah tourism

Wego launched a destination co-marketing campaign in collaboration with Sharjah Commerce and Tourism Development Authority (SCTDA) to boost tourism in the emirate of Sharjah. The campaign will promote authentic tourist experiences and hidden gems exclusive to the emirate. By showcasing some of Sharjah’s biggest tourist attractions through innovative online marketing …

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Growth in global travel insurance

With advanced digital technologies flying into every possible work sphere, a disruption in the way people search, plan and buy air travel is imminent. Sonali Brahma The poster boy for travel innovation, today, is the New Distribution Capability (NDC) programme that IATA is leading. According to the trade association representing …

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Be assured of travel adventures

Today’s travellers engage in adventures ranging from mountaineering, hiking, golfing or even shopping. Arijit Munshi, General Manager, Tune Protect, EMEIA, talks about a specialised service or coverage which these activities may require, otherwise not included in a traditional travel policy. TT Bureau Q) Do travellers need a specific travel insurance …

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Sabre is driven by travel evolution

Sabre Corporation will release the latest technology forecast, Sabre Lab Report 2018 at the Arabian Travel Market (ATM 2018) and sponsor the technology theatre from April 22-25, 2018. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration. TT Bureau Demonstrating its latest technology, Sabre will …

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Wego focuses on content marketing

In the technologically advanced world of today, content marketing has become a game changer in the travel, tourism and hospitality sectors. Craig Hewett, Co-Founder, Wego discusses opportunities to achieve strategic marketing approach in ensuring valuable, relevant and consistent content. TT Bureau Q) What are the new content marketing trends for …

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Travel Audience attracts far-flung visitors

Dubai’s Department of Tourism and Commerce Marketing (DTCM) partnered with Travel Audience, an Amadeus company, that will further facilitate insights into visitor arrivals by widening its global reach through advanced data analytics. TT Bureau According to recent findings, digital advertising spends surpassed TV worldwide in 2017, totaling over $200 billion, …

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