Digital marketing setting the trend


Digital marketing strategies are known to drive more business in travel, tourism and hospitality. Salah Mustafa, Digital Marketing Director, Wego, ensures that travellers are kept abreast with the latest trends of travel. TT Bureau How important is the digital marketing strategy in today’s context for travel and tourism? More than …

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Investing in human capital


Per Vidar Lundberg, Client Partner, Hyper Island, analyses a recent study by The World Bank which urges GCC countries to develop a system that can transform growth-inducing innovations for knowledge-based economies. TT Bureau How does human capital investment contribute towards travel and tourism in UAE? When we look at emerging …

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Wego inks deal with Sharjah tourism


Wego launched a destination co-marketing campaign in collaboration with Sharjah Commerce and Tourism Development Authority (SCTDA) to boost tourism in the emirate of Sharjah. The campaign will promote authentic tourist experiences and hidden gems exclusive to the emirate. By showcasing some of Sharjah’s biggest tourist attractions through innovative online marketing …

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Growth in global travel insurance

TTME JUNE 2018-PG-15

With advanced digital technologies flying into every possible work sphere, a disruption in the way people search, plan and buy air travel is imminent. Sonali Brahma The poster boy for travel innovation, today, is the New Distribution Capability (NDC) programme that IATA is leading. According to the trade association representing …

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Tech innovations to define travel


Sabre Corporation has released the Sabre Labs 2018 Emerging Technology Report, its latest forecast on evolving technology trends that will impact travel over the next decade. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration. TT Bureau People are coming to understand that the travel …

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Travelport enters into content deal

TTME MAY 2018 ATM DAY 1 - PG 21

A new multi-year technology and content agreement was recently signed between Travelport and Airtrade Holland BV, the Dutch leader in the field of travel technology. Under the new agreement, Airtrade will utilise Travelport’s open platform and Universal API technology to deliver its customers informed content in real-time from over 400 …

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Be assured of travel adventures


Today’s travellers engage in adventures ranging from mountaineering, hiking, golfing or even shopping. Arijit Munshi, General Manager, Tune Protect, EMEIA, talks about a specialised service or coverage which these activities may require, otherwise not included in a traditional travel policy. TT Bureau Q) Do travellers need a specific travel insurance …

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Sabre is driven by travel evolution

TTME MAY 2018 ATM DAY 1 - PG 22

Sabre Corporation will release the latest technology forecast, Sabre Lab Report 2018 at the Arabian Travel Market (ATM 2018) and sponsor the technology theatre from April 22-25, 2018. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration. TT Bureau Demonstrating its latest technology, Sabre will …

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Wego focuses on content marketing

TTME MAY 2018 ATM DAY 1 - PG 9

In the technologically advanced world of today, content marketing has become a game changer in the travel, tourism and hospitality sectors. Craig Hewett, Co-Founder, Wego discusses opportunities to achieve strategic marketing approach in ensuring valuable, relevant and consistent content. TT Bureau Q) What are the new content marketing trends for …

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