Coral Beach hits 98% occupancy

Beach properties enjoyed an exceptional summer this year due to its location. Coral Beach Resort Sharjah is one of those properties, which managed to enjoy a great summer with a high level of occupancy, Iftikhar Hamdani, Area General Manager, Bahi Ajman Palace and Coral Beach Resort Sharjah, shares with TRAVTALK.

What are the initiatives which are being taken to provide safety and hygiene to ensure guest confidence at
Coral Beach?

In order to provide safety and hygiene to ensure guest’s confidence at Coral Beach Resort Sharjah, we are continuing certifications on safety and hygiene, i.e., ISO 22000:2018. It is the latest version of ISO 22000 certification, providing a complete Food Safety Management System, which can be applied to organisations in a global food supply chain.  ISO 22000 integrates the principles of the HACCP system and application steps developed by the Codex Alimentarius Commission of the World Health Organization.  Coral Beach Resort Sharjah has been recently certified September 7, 2021.

Another certifications acquired is the Go Safe.  The Go Safe Certification is a programme, which testifies the implementation of cleanliness and hygiene standards designed to minimise the spread of the COVID-19 virus.  The certification process is verified through thorough site-inspection conducted by the dedicated auditor from TUV Southwest to ensure the compliance to the highest standard for cleanliness. Hotels meeting the requirements are awarded with Go Safe Certificate, which creates confidence in the tourists for a safe stay.

Coral Beach Resort Sharjah initiated the certification in 2020 and we are glad to announce that we are certified again for this year.  We will continue our commitment to a safe hotel operation against Covid-19.

What are the new source markets received during summer?

Our successful operation in summer with 98 per cent occupancy throughout was not possible without our guests from Russia, Kazakhstan, Belarus, Ukraine, Germany and Uzbekistan.

How was the overall impact of staycations and overseas tourists?

Staycation was our base occupancy throughout the summer period. Most of the destinations were closed due to Covid travel restrictions and it was a good opportunity for us and mostly northern emirates beach hotels to reap benefits. The beauty of this staycation was that it not only increased our room revenue, it also boosted our food & beverage revenue.

What are the new features expected for this his property in the near future?

We are going on the right path of sustainability for Coral Beach Resort Sharjah.  With several environmental activities that we had done, we are eager to move further on this part. The biggest project we are trying to work on is to minimise or even eliminate single use of plastics, on which will save cost at the same time.