Diversified approach to attract business

Innovation and diversification are key contributors to attracting business from new source markets or securing the ones you work with at present. Signature 1 Management has set an example by adopting both innovation and diversifying their areas to cater to a wider audience.

Shehara Rizly

Establishing their brand as Signature 1 in 2017 with the first hotel in Dubai Marina, their approach was to create a brand in hospitality which is unique and stylish, and hence started their first venture with a chic deluxe hotel apartment in the Marina to 4 star hotels in Tecom and Al Barsha.

Navid Eskandari, CEO, Signature 1 Hotel Management LLC shared, “With an innovative approach to hospitality and memorable service style, Signature 1 Hotel Management offers a wide range of choice from an elegant style 4 stars hotels to luxurious hotel apartment. Signature Brand is made up of specifically chosen properties in the most desirable location from Business or leisure. The core of the brand is constantly finding creative ways to offer a Signature 1 hotel experience with a unique style of service that guarantees to exceed our guest experiences with a family-oriented touch. The Signature Hotels are conveniently located around all traveler’s need, we are within Barsha Heights business Hub, adjacent to Dubai Media City, Internet City, Jebel Ali and Al Qouz Industrial Area.Within Minutes away from the most attractive shopping zone, Mall of Emirates, Marina Mall, and Al Khail Mall in Plame Jumeirah. Walking distance to Dubai Marina Walk and Jumeriah Beach Residence walk, Bluewater Island and Dubai Eye.”

Eskandari reiterated about their offerings further from longer stays to those who need a quick break, “Signature Hotel apartments and spa is located in the heart of the Dubai Marina with Panoramic waterfront views and it is the perfect choice for long stay with an inventory of 95 rooms. Our next property Signature 1 Hotel in Tecom comprises 301 rooms. It is centrally located in the heart of Dubai, surrounded by key commercial and business districts, our hotel is the perfect choice when doing business in Dubai. One can explore the city from Signature 1 hotel which is a short minute walk to Dubai internet city metro station. We have two restaurants Xandros – which gives a vibe of Mediterranean cuisine with a twist of Lebanese delicacies & The Clavichord – which is a dynamic music lounge with carefully curated food and beverages. Coming to our third brand offering is the one located in Al Barsha by the name of Signature Hotel with 90 rooms. This is where the choice of hotspots for shopping, dining, and entertainment is hassle-free to reach. Our hotel is the place to stay whether you are on a business or a leisure trip. It is situated within walking distance to the Mall of the Emirates and Mashreq Metro station which makes it conveniently accessible to the city’s top leisure attractions. We have two restaurants, one Club and one lounge in the hotel.”

Occupancy depends on the different source markets that you cater to, in case of Signature 1, they are looking at tapping new markets whilst ensuring they cater to their existing markets. Eskandari states, “COVID-19 impact has changed the map of the source markets not only for us but also for the UAE market. Signature Hotels has maintained a flexible rate structure with added value that facilitate to diversify the source of business and attract the feeder markets such as GCC, Asian, Europe, UK, and Latin America not to depends on the regular markets, further we managed to attract new markets such as Israel, African and Middle East.” Another integral factor to obtaining business is to work together with travel agents both online and offline.

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