The 22nd edition of Dubai Summer Surprises, a six-week event from June 21 to August 3, 2019, organised by Dubai Festivals and Retail Establishment (DFRE), offers tourists and residents exclusive retail experiences and attractions. Some spokespersons share highlights of the event and its USP.
Ahmed Al Khaja, CEO, DFRE
Dubai Summer Surprises (DSS) is one of the most eagerly-awaited events in the retail calendar. This year, we initiated a programme of activities, city-wide events and promotions, attracting visitors from around the world, along with our retail partners on board. Dubai offers unbeatable value for families travelling to the region and we are committed to creating compelling offerings to highlight Dubai as a summer destination.
Sheikh Majid Al Mualla, Divisional Senior Vice President,
Commercial Operations Centre, Emirates Airline
DSS transforms the Dubai summer months into an exciting period for residents and tourists. The city is increasingly becoming an exciting getaway for summer, with its remarkable shopping destinations, landmarks and venues, and endless entertainment options. Emirates has been a key sponsor of DSS since its inception in 1998 and our commitment continues in supporting Dubai’s solid positioning as a world-class tourism and business destination.
Colm McLoughlin, Executive Vice Chairman and CEO,
Dubai Duty Free
We are proud to continue as a strategic partner of this annual summer event, which is usually accompanied with a lot of local expatriate travel through Dubai International and Al Maktoum International Airport. We will see a great increase in passengers specially as the season picks up a notch and our aim is to sustain the momentum by selling to passengers, who stop to shop at the two airports.
Patrick Bousquet – Chavanne, CEO, Emaar Malls
The DSS is an exceptional event that further positions Dubai as a year-round tourist destination. Summer sees a rise in travel activity, and through such family-oriented initiatives, Dubai is not only luring tourists, but also delighting residents with retail promotions. As a strategic partner of DFRE, we will continue to support its goal to establish Dubai as the must-visit summer leisure destination.
Fuad Mansoor Sharaf, Managing Director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman)
Dubai Summer Surprises is an opportunity for families to spend time together, get involved in their favourite activities and find unbeatable offers on international brands. Every year, the Majid Al Futtaim Shopping Mall aims to bring the unexpected to visitors with special offers and exclusive entertainment. Our packed agenda of activities will create memorable experiences this summer.