TravTalk Middle East Online Magazine
The German webinar attracted travel trade in the GCC region. With the recent announcement that limitations on GCC travellers were relaxed, it is time to discover some of the destination’s new experiences. The webinar looked at three areas — about Germany, a presentation on Arab travellers paradise, and the campaigns for 2022.
Shehara Rizly
Explaining about Germany, Yamina Sofo, Director, Sales and Marketing, German National Tourist Office, Gulf Countries said, “Situated in the heart of Europe, it is the second most visited country in Europe with almost 90 million overnight stays recorded in the previous year (2019) alone.”
She explained that one of the most accustomed countries with Muslim travellers which offer a diverse mix of vibrant cities, historic towns and natural landscapes.
She said that Germany’s distinction as a shopping paradise, with a wide network of outlets, with savings up to 70 per cent with 19 per cent VAT refund in both summer and winter sales. With the recent announcement that the curbs on GCC travellers have been relaxed, it is time to discover some of Breuninger’s new experiences. She further explained the new 2022 campaigns for Germany “Feel Good and embrace German nature”.
Travellers and shoppers can find anything they want, from discounts to couture, from second hand knick-knacks to futuristic treasures, from worldwide to traditionally German brands at an unbelievable low cost.
Lena Schulz, Manager, Tourism Marketing, Breuninger, Kurzbeschreibung explained about the USP of one of the most important retail destination — Breuninger. Also, the travel industry rediscovered the destination during the ongoing pandemic.
For 140 years, Breuninger has been setting standards in fashion, beauty, and lifestyle,” said Lena Schulz. Since 1881, the shopping destination has been emphasizing the pleasures of shopping created in Germany. Its corporate culture has been driven by a desire to break new ground while maintaining the core principles of family business. With a range of worldwide designer labels, newbie labels, and good service, she said.
“The shopping destination is one of the leading stores in Europe today,” Schulz said. A haven for shoppers and travellers alike, Breunionger displays beauty products with over 190 brands such as Lancome, Estee Lauder, La Prairie, Tom Ford, and La Mer.
