For the first time, VisitBritain launched a series of luxury horse racing itineraries especially curated for the discerning GCC horse racing aficionado. Partnering them in this venture is American Express Middle East who will provide access to premium travel concierge services to its exclusive members.
VisitBritain aims to promote the luxury horse racing itineraries to enthusiasts in the region and inspire them to book these experiences. Their recent ‘I Travel For…’ digital marketing campaign uses short-films and story-telling to shine the spotlight on unexpected experiences and destinations in Britain, alongside its globally renowned landmarks.
Horse racing is a major sport in England with a long history. For centuries, horse racing has been linked with the English monarchy. There is no experience more quintessentially English than a day at the races, at the most iconic, historic racecourses that the country has to offer.
Embedded in British culture and history, it is no surprise the United Kingdom is home to some of the most famous racecourses in the world who have all collaborated for this one-off partnership. The itineraries allow the individual to create a bespoke package to suit their individual needs.
The surrounding offering is equally impressive, from luxury hotels and the best dining options in the world, to Premier League football, luxury spa facilities, stud farms and falconry. Rachel McQueen, Director for Horse Racing – Sport of Kings, said, “We are delighted to introduce these bespoke horse racing itineraries to the GCC. Through the partnership with American Express, we are able to offer GCC residents the opportunity to be the first to experience the luxury itinerary series.”
Commenting on the partnership, Julia de Souza, Vice President— Customer Services & Operations, American Express Middle East said, “We have built long term relationships with our card members, besides have a deep understanding of what they value most about their membership – access to exclusive experiences, uniquely crafted travel journeys and superior service. We’re delighted to work with VisitBritain to provide unique luxury itineraries for our card members.”
Tricia Warwick, Interim Director- Asia Pacific, MiddleEast and Africa, VisitBritain, said, “The GCC is one of the most valuable inbound markets for VisitBritain, hence we have chosen this region to launch these bespoke luxury itineraries for the first time. Our aim is to build on the growth we have seen, showcasing that Britain is blooming with unexpected experiences that visitors can’t get anywhere else.”