TravTalk Middle East Online Magazine
A straight walk into the museum of the future, the metro station to Dubai Mall or a few minutes to the business precinct DIFC, the Tower Plaza Hotel is one of the most sought-after hotel by both business and leisure travellers due to its many offerings. The Tower Plaza hotel will be exhibiting this year within the DTCM pavilion at the Arabian Travel Market.
Shehara Rizly
The strength of ATM
Over the past few years, the Arabian Travel Market (ATM) has become one of the strongest networking and business developing platforms, as the glittering city is the first to throw open its doors and welcome business partners from across the world.
Being the safest country in the world, with the busiest airport, Dubai keeps strengthening its business events and exhibitions year on year. The hotels surrounding the business hub, which is the World Trade Center on Sheikh Zayed Road can strengthen their operations and gain more visitors in their properties.
The Tower Plaza hotel will be exhibiting this year within the DTCM pavilion at the ATM. With easy access to the metro and to leisure hotspots such as the museum of the future and the Dubai Mall is also within the precinct of the Dubai financial hub, a few minutes away.
Haitham Galal, General Manager, The Tower Plaza Hotel shares, “ATM is one of the strongest exhibitions, celebrating its 30 years this year of bringing the travel, tourism, and hospitality community together. ATM continues to grow from strength to strength unlocking business potential within the Middle East countries for inbound and outbound tourism professionals. This year, the Tower Plaza hotel will be participating within the DTCM pavilion and expect to meet some of our existing clients as well as new potential clients.”
Unveiling new business
This year brings in an era of new business opportunities, especially as all borders are now open for travellers from across the globe. With findings across different platforms, there is a surge in travellers, firstly those who yearned to travel are now able to travel, secondly those who never considered travelling have their own bucket list and the new generation of travellers across the GCC and other regions who will be taking their first break to experience travelling to destinations that are unique, sustainable and with many offerings. The Tower Plaza has been able to identify some of the new key markets over various studies conducted and it is revealed that new source markets have an untapped potential for growth.
Galal reiterated, “We currently have a mix of different markets at present from the USA, United Kingdom, Germany, Israeli, European, Iraqi, GCC, Iran, India and Latam (Latin American), but we are looking at developing new source markets to the hotel to add them to the classic and key performing markets such as CIS, Italian, French, South African, Seychelles and other markets.”
Travel trade
As the hotel grows from strength to strength, the contribution from the travel trade and corporate bookers is on a high roll. He adds, “Travel agents will represent the base business for the hotel and no doubt their contribution to our business is pioneer. I have developed a professional and friendly relationship with the major players in this market over the past 20 years and it will have a positive impact on our business.” Galal sorted out a
gameplan, consisting tapping both domestic and global visitors as well. He explains, “For the global markets, we
have in place attractive rates and promotions with a decent room inventory to push traffic. With regards to the domestic market, we have put in place attractive staycation packages too.”
M!CE and events
The hotel could house five-200 guests with its banquet and meeting facilities, which is a positive outlook on the M!CE and business events segment. Galal concludes, “We are working on a plan for our rooms and outlets to further cater to the M!CE market. Our participation at the ATM is important, as it is a good potential platform to strengthen your rapport with your international business partners and be introduced to latest market trends, we look forward to the event which will add value to our business further.”
