Ireland as a luxury destination

The luxury business-to-business event, TFest, will be held in Atlantis the Palm from 2 to 6 October 2022 with specialised networking sessions between the trade partners. Tourism Ireland will be participating this year at the event, Olivia Frawley – Executive Pan Market Luxury, Tourism Ireland shares with TRAVTALK.

TT Bureau

Could you please share the importance of participating in TFest this year?

Tourism Ireland is excited to elevate our presence at TFest 2022 and partake as a Preferred Partner in the Global Village. As an organisation we see the immense value in this unique tradeshow format that allows for relationships to be cultivated and enhanced through shared experiences and meetings. After a difficult few years, the industry and Tourism Ireland realise the importance of meeting in person and deepening existing relationships and growing the awareness of Ireland as a Luxury destination.

What do you plan to showcase this year?

We are delighted to be joined by 14 iconic luxury Island of Ireland industry partners. These partners include:

v Adare Manor, Ashford Castle, Cashel Palace Hotel, Galgorm, Culloden Estate, Hayfield Manor, K Club, The Merrion Hotel, The Shelbourne Hotel, MHL Collection, Trump Hotel & Golf Resort Doonbeg, Irelands Blue Book, By Appointment DMC and Luxurious Ireland

As part of our afternoon Experiences on the Tourism Ireland stand in the Global Village we are excited to bring our concept to life, as we are showcasing Ireland through unique experiences this year – ‘Awakening your senses in Ireland’ and will be bringing friends from Ireland with us to bring this to life:

Monday & Tuesday Experience

Awaken your Irish senses through an immersive Taste & Tour experience!

Have you ever wondered why you gravitate towards a certain aroma or taste over another? Or how your senses can awaken your memories and transport you to a specific time in your life or a place you fell in love with? Please join us on an immersive journey of Ireland with our friends from Sensorium in Ireland. Taste, tour & discover where on the Emerald Isle your senses align with! Explore why you like what you like through a series of sensory experiments! Guaranteed to be fun, immersive and you might be surprised with what you learn about yourself! Nobody leaves empty handed. Spaces are limited – Reserve your spot now!

Wednesday Experience

Expect the Unexpected with Keith Barry!

Tourism Ireland is proud to have the world’s leading TV hypnotist, mentalist and brain hacker, Irish-born Keith Barry join us for a truly unforgettable experience! Keith has been able to blow the minds of audiences globally. Prepare to have your senses heightened and be left amazed at Keith’s unique blend of brain hacking and visual magic up close and personal! All of this whilst experiencing what the Irish are known for – their welcoming hospitality. Not to be missed! Spaces are limited – Reserve your spot now! (https://keithbarry.com )

Circle Talk – Tuesday and Wednesday

How Travel Magically Awakens your senses with Keith Barry!

Tourism Ireland is proud to partner with world-renowned Irish TV hypnotist, mentalist, and brain hacker Keith Barry for a unique Circle Talk showcasing How Travel can Magically Awaken your Senses. We, in the travel industry, love what we do – it is important to take a moment and immerse ourselves in the sights, sounds, smells of the lands we visit! Experience a fresh approach to travel through Keith’s very fun and engaging session – with a few mind-blowing illusions along the way! Spaces are limited – Reserve your spot now!  (https://keithbarry.com )

Will you be able to share your expectations from the event?

This year Tourism Ireland is increasing its presence at TFest as a Preferred Partner in the Global Village. This allows us to bring more luxury suppliers from across the island of Ireland and give visitors a true 360-degree taste of Ireland through all their senses. Visitors will leave understanding what Ireland can offer their clients from luxury accommodation to exclusive experiences that are unique to the island of Ireland. We are confident that TFest will give us the platform to grow luxury holidaymakers to our island in 2023 and beyond.

In your opinion, what will be different in attending TFest from other events?

TFest is unique in that allows time for relationships to be forged, new learnings and concepts to emerge through shared experiences. It brings together pioneers of the travel industry in one setting over 3 days. For Tourism Ireland, this allows us to share our Luxury story in a natural and relaxed environment. Much like what Ireland is adored and loved for!