Jumeirah greets Abu Dhabi with MiCE

Jumeirah Group has unveiled its MiCE offering in Abu Dhabi through its new hotel portfolio, namely, Jumeirah at Saadiyat Island Resort and Jumeirah Al Wathba Desert Resort & Spa.

TT Bureau

The new MiCE offering by the Jumeriah Group is in tandem with Abu Dhabi’s Economic Vision 2030 and looks to capitalise on the 7 per cent annual growth forecasted for MiCE in the capital. With desert adventure team-building at Jumeirah Al Wathba, luxury ocean views at Jumeirah at Saadiyat Island and state-ofthe-art facilities at Jumeirah at Etihad Towers in the heart of the capital, the unique offer is expected to attract the MiCE industry, both locally and internationally.

Jose Silva, CEO of Jumeirah Group, said, “Abu Dhabi is now seen as a leading MiCE destination in the region and with its burgeoning reputation as a cultural hub and success in hosting many major global sporting events, we expect to see this growth continue. At Jumeirah Group, we recognise the importance of this segment and have developed a MiCE offer across our newly established portfolio to meet the needs of local and international businesses and organisations.”

“Working hand-in-hand with the Jumeirah Group’s outstanding facilities, these new offers will no doubt increase interest in Abu Dhabi as a go-to MiCE destination,” said Mubarak Al Shamisi, Abu Dhabi Convention & Exhibition Bureau Director at the Department of Culture and Tourism – Abu Dhabi. “The Jumeirah Group’s cutting-edge infrastructure and initiatives will help the UAE capital host important international conferences, business events and exhibitions in the world today, helping us to connect with crucial global sectors such as healthcare, oil and gas, aviation and aerospace, education and more.”
Jumeirah at Saadiyat Island Resort, has the capacity to host weddings, banquets, exhibitions, product launches and parties.


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