TravTalk Middle East Online Magazine
Family and group bookings have emerged as an important driver of domestic tourism in the Kingdom of Saudi Arabia, with over 70 per cent growth registered across the segments. Almosafer’s latest travel trend report reveals a robust 44 per cent growth in domestic bookings in 2024. Muzzammil Ahussain, CEO, Almosafer (part of Seera Group) shares details with TRAVTALK.
TT Bureau
How much growth in domestic bookings was seen in Saudi Arabia in 2024, and how does it contribute to the travel landscape?
Saudi Arabia’s long-term tourism strategy is backed by robust infrastructure investments that have created a dynamic domestic travel landscape. As one of the Kingdom’s foremost travel and tourism entities, Almosafer has always been at the forefront of enabling seamless experiences for travellers through our omnichannel offerings. Our latest travel trend report, based on proprietary data drawn from across Almosafer’s booking channels, shows that in 2024 alone, there has been a 44 per cent growth in domestic bookings compared to 2023. A booming local tourism sector buoyed by enhanced connectivity, attractive all-year-round activities, and seamless booking experience have significantly contributed over 40 per cent to the overall travel landscape in Saudi Arabia.
Which emerging destinations are gaining popularity among domestic travellers, and what unique features do they offer?
Saudi Arabia’s unique geographical wealth offers travellers a spectrum of cultural, religious and entertainment options. Makkah, Riyadh, Jeddah, Al Khobar, and Madinah are the classic spots central to people’s travel plans. Besides, travellers are also attracted by Abha’s cool mountainous climate, Al Jubail’s pristine beaches, Jizan’s coastal charm, Tabuk’s scenic natural landscapes, and Hail’s adventurous desert terrain. These emerging destinations that offer event-based and experience-rich travel opportunities are a testament to the Kingdom’s constant investment in tourism infrastructure, ensuring there is something to keep everyone engaged each time they visit these destinations.
How have traveller preferences shifted regarding hotels, and what trends are evident among families and groups?
Luxury stays are still in demand, with 36 per cent of room nights booked in 5-star accommodations. At the same time, we have noticed a significant increase in budget-friendly stays in 3-star and below properties, representing 35 per cent of all booked room nights. Our data showcases a remarkable 100 per cent growth in volume for families and groups, revealing the dominance of value-conscious group travel. Travellers increasingly opt for alternative accommodations, such as vacation rentals and hotel apartments, that offer them greater flexibility and affordability. We witnessed a surge of 90 per cent in family bookings in these accommodations, which also saw a growth of 60 per cent in group bookings.
What trends were observed in booking methods and payment preferences in 2024?
Most people prefer to make travel bookings on the go, mainly on mobile platforms. Almosafer’s app makes up for a 76 per cent share of total bookings. Our web bookings saw a 7 per cent growth in volume. Retail bookings are used for more complex services bookings, especially higher-value bookings.
