Saudi-based Makarem Hotels showcased its strengths during ATM 2017 by promoting the use of smart technology to attract visitors.
Makarem Hotels, a renowned Saudi brand designed by Dur Hospitality, contributed in promoting Saudi Arabia’s culture and tourism regionally as well as internationally and highlighted the added value of local knowledge and expertise at ATM 2017 as Gold Sponsors. The brand showcased the bouquet of services it provides and launched new additions to its portfolio such as the centralized call center, which allows guests to inquire easily and book at any Makarem Hotel using the uniﬁed number. Makarem also launched its own mobile application, compatible with Android, iOS, and Windows, that provides a variety of unique features for all users. In addition to Karam Club loyalty programme for corporates, which rewards employees of corporations with special advantages in hotels and resorts around the world, through collecting points and redeeming it with partners. Commenting on their participation at ATM, Sultan Al-Otaibi, Acting President Hotel Operation, Dur Hospitality, said, “As a Saudi brand specialised in providing authentic hospitality services especially in the holy cities, we continually seek to participate in major regional and international exhibitions to contribute in strengthening the Kingdom’s position worldwide through creating exposure on Makarem hotels’ achievements and latest services.
“Exchanging expertise and sharing knowledge with the world’s leading hospitality companies, is another advantage of participating in such events. It reﬂects on the quality of the services Makarem provides which contributes to upgrading the Saudi hospitality market to international standards; it also keeps us up to date with the latest technologies that can be employed to meet the growing needs of travellers.”