Miral rolls out sustainable strategy

Miral unveiled its comprehensive Sustainability Strategy, a milestone in its ongoing environmental and social commitment. It outlines Miral’s ambitions to become a regional benchmark for sustainable Leisure, Entertainment, and Tourism (LET) experiences by 2030. The strategy underscores Miral’s commitment to positioning its destinations and attractions as regional references for sustainable practices.

TT Bureau

Building on years of experience in sustainable business practices, Miral will place a strong emphasis on its responsibility to provide a brighter future for generations to come. The long-term strategy underscores Miral’s commitment to positioning its destinations and attractions as regional references for sustainable practices.

Commenting on the strategy, Mohamed Abdalla Al Zaabi, Group CEO, Miral, said: “Miral is pursuing a major milestone in its advancement by putting sustainability at the core of everything we do. Our Sustainability Strategy will guide this evolution, ensuring responsible growth and innovation while delivering lasting value for our stakeholders and the community. It also demonstrates our commitment to contributing to the UAE’s Net Zero 2050 Strategy to address climate change, while driving sustainable tourism in Abu Dhabi.”

Miral’s Sustainability Strategy is the result of a comprehensive assessment of its current operations and future vision, identifying key areas of focus with ambitious targets and timelines. Set to impact current and upcoming attractions across Yas Island and Saadiyat Island, Miral’s commitment to sustainability is driven by three key objectives: Develop the most sustainable LET experiences in the region; operate LET experiences in the most sustainable way in the region; and position its destinations as the most sustainable in the region. Rooted in the belief that sustainability is a catalyst for positive change, the strategy relies on four pillars:

• Experiences for a better world: Miral aims to foster cultural enlightenment through attractions like Qasr al Watan and champion nature protection with initiatives like the Yas SeaWorld Research and Rescue Centre and create meaningful entertainment experiences that integrate educational elements and foster a deeper understanding of social and environmental issues.
• Decarbonisation and resource management: Miral’s pledge to reduce its carbon footprint by 2030 aligns with the UAE’s Net Zero by 2050 Strategy. A multi-faceted approach is adopted to improve Miral’s carbon efficiency across its assets.
• People: This pillar represents a key priority within the strategy, ensuring the well-being of Miral’s employees through initiatives that champion diversity and inclusion, Emiratisation, professional development, and a healthy work-life balance. This responsibility extends towards upholding the highest standards for the welfare of construction workers.
• Sustainable development: Further to implementing sustainable practices within its operations, Miral’s sustainability efforts will expand towards its destinations. These initiatives encompass responsible supply chain management by prioritising sustainable procurement.