Musafir on growth trajectory with Amadeus

Musafir.com has signed another agreement with Amadeus to amplify its e-commerce offerings. This agreement provides the company with industry-leading business intelligence technologies and access to global travel content through the Amadeus system for making booking easier and faster for them.

Leading UAE-based travel website, Musafir.com, has signed a new regional GCC agreement with the technology leader in the global travel industry, Amadeus, to further enhance its e-commerce offering.

The online company will be powered with Amadeus’ latest advanced solutions, such as Master Pricer, Business Intelligence, Fare Optimiser and Productivity Tracker, to make the booking experience more efficient and convenient.

The announcement marks the newest achievement in Musafir’s regional growth journey, following the recent launch of its online websites across the region and collaborations with global partners like VISA, Singapore Tourism Board, Jordan Tourism Board and some leading banks in the region earlier.

“As the UAE’s first home-grown, premium-experience travel website, we are well positioned to lead the online travel sector in the Emirates and beyond,” said Sheikh Mohammed bin Abdullah Al Thani, Chairman of the Department of Statistics and Community Development and co-founder of Musafir.com. “Signing strategic agreements with global industry leaders such as Amadeus allows us to access premium travel products and further boost our technological progressions, which is something that matters the most to our customers and partners. We are therefore delighted to be partnering with Amadeus who will lend us their extensive expertise in travel and consultancy and fuel our future growth.”

The agreement comes at a time when the online travel industry in the UAE is witnessing the highest growth rate to date. Online travel bookings are expected to generate $12 billion in sales in 2017, up from $7bn in 2014, according to a recent report by Amadeus and Phocuswright.

This is largely driven by increasing mobile and smartphone penetration in the region, buoyed by UAE’s 73.8 per cent smartphone penetration ranking the highest in the world. This trend has been reflected by Musafir.com’s booking data, which shows that over 60 per cent of all bookings are made via smartphones.

“Online Travel Agencies continue to grow steadily in the region as there is a clear shift in booking patterns, however, this is only the beginning,” said Antoine Medawar, Vice President, Amadeus MENA. “Amadeus has invested in delivering innovative solutions that enable our partners to thrive and lead in this industry with new business models and technology. In addition to delivering our products, we also provide consultancy expertise to optimise the online travel purchasing experience for our partners. We are excited to expand our agreement with Musafir.com and to continue working together to power pioneering travel experiences.”