‘Scouting for new partners in Germany’

As borders open and world meets in Germany for ITB Berlin, Cluster General Manager of Ramada Hotels & Suites, Ajman, Ramada by Wyndham Beach Hotel Ajman and Wyndham Garden Hotel Ajman, Ravi Santiago said Germany is one of their key markets. Closing January 2023 with 97% occupancy for all three hotels, they stress summer is the key factor for reaching annual targets.

TT Bureau

ITB Berlin is one of the biggest platforms where the world tourism connects over a period of three days. For Wyndham Hotels Ajman, Germany is one of the key year-round source markets, with major patronizing taking place during the summer. The pristine beaches and a variety of culinary options draw visitors towards the emirate.

Ravi Santiago, Cluster General Manager, Wyndham Garden Hotels Ajman said, “Certainly Germany is one of the most important source markets for us. We get major demand during the summer season. Some of the key criteria for our valued customers to select our properties are mainly due to the pristine private beach, which includes the hotel-managed water sporting activities. Finally, our wide range of culinary delights include fresh seafood and the fresh grills.”

Attracting the markets that would go hand in hand requires you to be well informed about the guests and their expectations, Santiago explained, “Partnerships are key when seeking market share. Our relationship with our partners, tour operators from different markets help us achieve our targets and provide us the exposure needed to show the wide variety of our offerings to their guests. We work very closely with key tour operators from all markets, in Germany we are hoping that we could venture out and scout for new partners at ITB Berlin this year.”

While Germany and CIS are key markets, there are other markets who should also be given the opportunity to discover the places across the region. Santiago reiterates, “we are exploring opportunities with our existing partners to extend boundaries to new countries and looking for partners in new markets. We are now in the verge of consolidating our position to increase our market share in countries such as Belarus, Kazakhstan, Armenia, and Uzbekistan among others in Eastern Europe and Baltic countries as well”.

MICE market seems to have risen across emirates in the UAE, Santiago said, “For the first time, we have seen the MICE market improve in the last quarter of 2022, after it detracted after pandemic. We have seen good growth in numbers and continuing to see an upsurge in inquiries in this potential segment. Sustainability is a key element in the hospitality sector today, and Wyndham Hotels Ajman takes pride of having their own compost machine.

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