Tourism Malaysia boost its promotion activities in Iran by participating in the 16th Tehran International Tourism Exhibition (TITEX), which was concluded recently. This provided a platform to reconnect and further develop more partnership in positioning Malaysia as a preferred destination for Iranians.TITEX will also gave visitors an insight to the many exciting packages and to promote some of the country’s latest attractions.
This four-day exhibition features networking sessions between travel experts, tourism and hospitality sectors that are based in Iran. Tourism Malaysia’s participation in the exhibition this year sees as many as six tourism industry players from Malaysia, including travel agents, hotels, and airlines namely BetterBooking Travel & Tour, Toranj Tour and Travel Company, Gulliver Tour and Travel Company, Siahrood Holiday Sdn. Bhd., IOI Cluster Hotels and Air Arabia.
Malaysia’s participation in the Teheran tourism exhibition has provided an avenue for the players of the Malaysia tourism industry to network and solicit for new business with Iranians.
The exhibition has also served as platform to update the players of Malaysia’s latest tourism developments and strengthen awareness on Malaysia as an ideal holiday destination for this market. Also destinations such as Kuala Lumpur, Genting Highlands and Penang for shopping, family fun and theme parks. Last year’s roadshow to Tehran, which was led by Dato’ Hj Zainuddin
Abdul Wahab, Director General, Tourism Malaysia, in May 2022, along with the Malaysian travel trade players and officials validated that Malaysia maintains as one of the top of the mind travel destinations for this region.
The promotion campaign of Tourism Malaysia as such is a continuous effort to boost inbound tourism to a greater height in the hope to achieve 15.6 million international tourist arrivals with MYR 47.6 billion in tourism receipts for 2023. Iran remains one of top international tourists of Malaysia generating markets in the Middle East region before COVID.
Iran’s strong arrival of tourists numbering 46,559 in 2019 shows that Malaysia is a value-for-money destination for them.
Currently, the Iranian travelers will have the opportunity to travel to Malaysia from other cities such as Tehran, Mashhad, Isfahan, Tabriz and Shiraz using airways such as Qatar Airways, Emirates, Etihad Airways and Air Arabia.