TTB organises M!CE evening in Dubai

The Taiwan Tourism Bureau (TTB) in the Middle East organised a M!CE evening in Dubai. The aim of the networking evening was to attract companies from the Middle East to visit Taiwan for meetings and incentives along with various attractions that the destination has to offer.

Taiwan Tourism Bureau (TTB) office in the Middle East recently concluded a media and trade Fam trip to the heart of Asia for major companies in the region to showcase Taiwan’s autumn season and various festivals. The evening was attended by personnel from trade, airlines and bloggers. Earlier this year, it has also concluded a GCC multi-city roadshow. The multi-city roadshow, part of a series of three events in the GCC, is an effort by Taiwan to boost tourism from the Middle East to the Asian nation – a booming destination that experienced visitor numbers increasing by 6.17 per cent in 2018.

The Taiwan Tourism Bureau in the Middle East is promoting the heart of Asia through various promotional activities. In the first quarter of the year, it has completed a successful campaign with emirates. The efforts are continuing in the market through sales trainings, familiarisation trips for trade and media, print advertisements and creative digital campaigns. The theme is ‘mountains’ with the focus on mountain ranges, which include about 268 mountain peaks over 3,000 metres high.
Adventure for Middle East visitors begins in Taipei, Taiwan’s capital and cultural heart. Featuring the world-renowned Taipei 101, visitors can begin their journey by taking in the vistas from the 88th and 89th floors of the stunning city landmark. Located deep in the mountains of Nantou County, Sun Moon Lake offers visitors breathtaking lake scenery donned by mountainous surrounds.

On the eastern flank of the lake’s perimeter, the lake is relatively round with an array of intriguing inlets, while the western side is elongated and features a narrow shape often compared to that of a crescent moon. Nearby attractions include Wenwu Temple, the Sun Moon Lake Ropeway, and scenic views on and around the lake. Located between Taichung and Tainan, the scenic beauty of Alishan’s lush forests offers visitors old world charm and one of the most renowned sunrises. A visit to Taiwan also must include a pass through the spectacular Taroko Gorge, which is home to cascading turquoise rivers and towering thousand-foot marble walls.