Wake up and smell the ‘green’ coffee

In line with the UAE Government’s ongoing commitment to sustainability, Nespresso continues working on coffee capsule recycling with local partner Bee’ah. They celebrated International Recycling Day with hospitality partners. The partners share their thoughts on this effort and the importance of recycling.

H.E. Khaled Al Huraimel, Group CEO, Bee’ah

This International Recycling Day, we are proud to affirm the message of resource recovery through our partnership with Nespresso. As an industry leader in environmental management, Bee’ah encourages the adoption of a circular economy and actively seeks opportunities that unlock the potential of used materials. By collaborating with Nespresso, we have managed to achieve a zero waste recovery process for the capsules. This partnership is an excellent example of sustainable business practices, through its positive impact on the environment and the industry.

Manuel Sancho, Business Development Manager, Nespresso – Middle East & Africa

Nespresso has been making great strides in contributing to sustainability through its ‘Positive Cup’ strategy, which seeks to create positive impact for farmers, consumers and the society at large, while caring for the environment. Locally, a large focus of Nespresso’s strategy is on recycling and assisting its partners in the hospitality sector achieve their green targets by making the process frictionless; an increasingly crucial necessity for many hotels. The hassle-free service starts with free and regular collection from the partner’s premises, before all the components of the coffee capsule are processed.

Edi llmu Lahut, Seasons Restaurant Manager, Pullman Jumeirah Lakes Towers

I would like to thank Nespresso for supporting us to become more sustainable, in line with AccorHotels’ implementation of Planet 21. Nespresso’s idea of recycling the capsules is a great initiative towards sustainable development. The trainings and tools we’ve received from Nespresso to make this happen have also allowed the Pullman Hotel in Jumeirah Lakes Towers to implement the recycling initiative across our food and beverage outlets. We are grateful for allowing us to be a part of this beautiful initiative.

Rehan Ahmed, Purchasing Officer, Conrad Dubai

Recycling is one of the best ways to have a positive impact on the planet and to make sure that our future generations live in a healthy environment. In addition to being good for us as human beings, it is important for our natural environment. Recycling helps reduce waste, pollution and global warming. It also reduces the consumption of raw materials, which in turn helps to preserve natural resources while growing and developing our business initiatives.

Ayush Agarwal, Assistant Outlet Manager, Sofitel, Jumeirah Beach Residence

As we are in the hotel business, recycling becomes all the more important and a greater responsibility for us. A lot of waste is produced by us and it is our job to reduce it and help the planet. Recycling waste is very important as harmful chemicals and greenhouse gases are released from rubbish in landfill sites. Recycling helps to reduce the pollution caused by waste. Recycling also reduces the need for raw materials so that the rainforests can be preserved.

Balram Pawar, Store Keeper, Armani Hotel

Recycling is good for the environment and requires far less energy and uses fewer natural resources. Recycling also offers significant energy savings over manufacturing with virgin materials. Manufacturing with recycled aluminium cans that are used heavily in the hospitality industry uses less energy, prevents global warming, and reduces water pollution. We are glad to be a part of this initiative to help preserve our natural resources for the future generations.