As Asia-Pacific’s events sector continues to reach new heights, Accor returns to AIME 2026 with a refreshed and future-focused meetings and events portfolio, reinforcing its leadership across Australia and the Pacific. With more than 400 hotels, resorts and apartments across the Pacific, Accor offers one of the region’s most diverse meetings and events ecosystems, spanning large-scale convention centres, creative lifestyle venues, coastal retreats and design-led urban addresses. Business events demand across the Pacific continues to accelerate, with Accor recording a 19% growth in conference, incentive and group bookings year-on-year, particularly across major city destinations and resort-based conference precincts. This momentum reflects renewed confidence in face-to-face connection, alongside growing demand for flexible, experience-led venues that support productivity, wellbeing and meaningful engagement.
“Meetings and events are a cornerstone of our growth strategy in the Pacific,” said Adrian Williams, Chief Operating Officer for Accor in the Pacific region. “We are seeing strong, sustained demand from corporate and incentive planners who are looking for venues that go beyond traditional function spaces – places that inspire connection, creativity and impact. With ALL Accor Meetings & Events, we’ve embedded meetings and events into our broader loyalty ecosystem, recognising the pivotal role organisers play and ensuring their impact is rewarded well beyond the event itself.”
Accor continues to focus on evolving its portfolio of meetings and events venues, upgrading established conference destinations to meet the changing needs of planners and delegates.
Recent transformations include:
• Eden, Shadow Play Melbourne by Peppers
Perched on Level 46 of the Southbank hotel, Eden is a newly unveiled premium events space offering panoramic city views and contemporary interiors. The space accommodates up to 120 guests standing or 60 seated, making it ideal for both intimate gatherings and high-end showcases.
• The Adnate Perth – Art Series
The launch of Alma Events by BAHA introduces a bold, boutique events venue in the heart of Perth’s CBD, blending art, culture and culinary flair with flexible spaces designed for creative business gatherings. Designed to host between 20 and 150 guests, Alma is a versatile space filled with natural light, flexible floorplans and a seamless flow between indoor and alfresco areas
• Novotel Sunshine Coast Resort
Entering a major new chapter, the resort is undertaking a transformation of guest rooms alongside enhancements to conference facilities, strengthening the Sunshine Coast Convention Centre precinct as one of Australia’s premier coastal destinations for conferences of up to 1,400 delegates.
