Adeera has signed a framework agreement with HTMi, a recognised institute for hospitality and tourism management, marking a significant step in building a highly skilled Saudi hospitality workforce in line with the Kingdom’s Vision 2030 ambitions. The partnership reflects Adeera’s long-term commitment to elevating talent across the hospitality sector.
TT Bureau
Adeera, in partnership with HTMi, will design and deliver specialised training programmes focused on operational excellence, service leadership, and the professional standards required to operate and lead hotels across the Kingdom.
The programme will offer an end-to-end development journey that combines classroom-based learning, immersive on-the-job experience across hotel operations, and certification. By bridging education with real-world operations, the initiative aims to prepare young Saudi nationals not only to enter the hospitality workforce, but to progress, specialise, and grow into the next generation of industry leaders. Through initiatives such as this, Adeera advances its vision to become Saudi Arabia’s national hospitality champion by shaping a sustainable talent ecosystem for hospitality in the Kingdom, raising performance benchmarks, strengthening national capability, and developing a workforce powered by Saudi talent.
Nouf Aguaish, Vice President – Human Resources, Adeera, said, “At Adeera, developing Saudi talent is central to how we build the future of hospitality in the Kingdom. Through this partnership with HTMi, we are equipping young Saudis with practical skills, real operational exposure, and clear career pathways that enable them to grow with confidence. This programme is not only about training, but about transforming potential into capability and empowering the next generation of Saudi hospitality professionals to thrive.”
Abdurahman Alshubroqy, Head of Strategic Partnership, HTMi, added, “Through this collaboration, Adeera and HTMi aim to develop and prepare future Saudi hospitality talent through a structured training pathway that combines classroom-based learning with hands-on, on-the-job experience across hotel operations. The programme is designed to equip talents with practical, industry-relevant skills, while creating clear pathways for career progression, with graduates considered for employment opportunities across Adeera’s hotel brands portfolio.”
