The agreement is aimed at enhancing the promotion of the Emirate of Ajman in the Federal Republic of Germany and expanding global partnerships to support tourism growth.
TT Bureau
The Ajman Department of Tourism, Culture, and Media (ADTCM) has signed a strategic agreement with Germany-based Vtours. The agreement was signed virtually, with His Excellency Mahmood Khaleel Alhashmi, Director-General, ADTCM, signing from the department’s headquarters in Ajman, while Sabine Jordan-Glaab, Chief Executive Officer (CEO), Vtours, authorising from Berlin during her participation in ITB Berlin, one of the world’s leading travel trade shows. The signing took place in the presence of representatives from the department’s office attending the exhibition.
The agreement coincides with the presence of the department’s representative office at ITB Berlin, reflecting its commitment to strengthening its international presence and building high-impact partnerships with leading global tourism and travel companies, while leveraging major international platforms to create new avenues of cooperation that support Ajman’s tourism sector.
The agreement with Vtours aims to develop joint marketing programmes to promote Ajman in the German market.
