Aseer region was recognised as the ‘Fastest growing GCC tourism destination’ at the 8th edition of the Arabian Travel Awards 2025. “Winning the Fastest Growing GCC Tourism Destination award is a proud milestone for Aseer, and a clear reflection of the long-term vision driving the region’s transformation under Saudi Arabia’s national tourism agenda. This recognition highlights the strength of our natural and cultural assets, the maturity of our tourism governance, and the impact of the partnerships that enable sustained growth across the ecosystem.” Hatem Al-Harbi, Chief of Tourism – Aseer Region – Aseer Development Authority.
