TTME MARCH 2019-PAGE 18 - 2ND PICTURE

Benefits of a strategic location

As part of Gulf Hotels Group Bahrain’s global expansion plans, the location of 270-roomed four-star Gulf Court Hotel Business Bay amidst the business and leisure precinct in Dubai is sure to lure many visitors, claims Volker Mandlowsky, General Manager of the property.

Shehara Rizly

Bahrain’s leading home-grown hospitality provider, Gulf Hotels Group (GHG) presented the latest addition to its portfolio with Gulf Court Hotel Business Bay in Dubai. The new hotel is the first part of GHG’s regional expansion plan which will include Saudi Arabia and other GCC countries. The 270-roomed four-star deluxe hotel ideally situated within one of Dubai’s most impressive projects, the Dubai Water Canal, just 15 minutes away from the Dubai International Airport, will be a much looked forward to property in the area. The hotel will cater to business and leisure travellers, and provide easy access to Dubai Mall.

Tasteful spaces
The property offers a wide range of room categories and suites with a canal view, aesthetically decorated to provide every guest a personal space of luxury and comfort. Mandlowsky says, “The 270 elegantly stylish inventory consists of 48 standard rooms, 39 superior rooms, 92 deluxe rooms, 60 grand deluxe rooms, 25 executive suites, four luxury suites and two penthouse suites. The property also boasts of six different F&B outlets such as Café Delices, Al Waha Restaurant, Naisa Oriental Restaurant, Sports On 4, The Canal Lounge and The Other Office Karaoke. For business travellers, the five meeting room areas are an excellent space for quick review meetings or trainings. For those checking out a venue for a leisure or even a business event, the banquet hall will arrange all your requests to host various functions — from a birthday party to a brand launch event. Not forgetting the many health and recreational facilities including a swimming pool, kid’s pool and fitness centre, spa, nightclub, and karaoke rooms.”

Ideal for bleisure
In today’s hospitality sector, locations play a pivotal role as Dubai has witnessed a considerable amount of bleisure visitors. “As the World Trade Centre is within a short drive or a metro ride away, more visitors who attend exhibitions here also check out the Dubai Mall. Our property is ideally located just a few minutes away from Dubai Mall, La Mer, World Trade Centre and Financial Centre,” Mandlowsky says. He believes that it is the perfect location for bleisure travellers who could make their stay profitable in business and leisure, especially as the hotel provides a free shuttle service to Dubai Mall, Emaar square, Dubai Financial Centre, and La Mer.
He further comments, “When you work in a competitive city such as Dubai, you have to pay attention to what is changing around you. In today’s world, the greatest challenge is to keep up with new trends and adapt to them. We have listed out each feature of our product or service and the benefit it could provide to our target market/partners. We have also determined what features are appealing that would fit into our targets’ lifestyle.”

Valuable partnerships
Agents and partners are very important to any property around the world — traditional or online — both equally contribute towards filling up occupancy in every property. Mandlowsky reiterates, “Understanding and adapting to market trends today is most critical. Our sales strategy is based on these factors and evolves as the business evolves — evaluating which market we expand into, where we spend our money, and if they are capable of proactively building a sales process for our business. With the plethora of choices nowadays available for guests, we have to keep up with the changes and mark our presence in all sales channels.”

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