From high-end to mid-market travellers, Czechia is ready to welcome guests from the GCC. In an interview with TRAVTALK, Barbara Andelová, International Marketing Manager – New Markets, Czech Tourism, highlights the initiatives taken by the destination to attract guests from the Middle East, irrespective of geopolitical disruptions.
TT Bureau
How would you reassure Middle East travellers that Czechia remains a safe and welcoming destination right now?
Czechia remains a safe, stable, and welcoming destination for Middle East travellers. Daily life and tourism operations continue normally, supported by strong public infrastructure and well-regulated visitor services. The country has long been recognised for its safety — Czechia is 6th safest country in the world, according to Travel Safety Index 2025 — cleanliness, and ease of travel.
Is Czechia accessible for travellers from the GCC/ME today?
Czechia is easily accessible for travellers from the GCC and the wider Middle East, supported by direct and one stop air connectivity. Prague is served by non-stop flights from key regional hubs, including Dubai (DXB)
What resonates most with ME travellers?
Middle East travellers are drawn to Czechia’s diversity of experiences. Families value its compact geography, safe cities, and engaging attractions. Luxury travellers appreciate high-end hotels, private tours, and fine dining. Wellness is a major highlight, with historic spa towns offering world-class treatments. Culture enthusiasts enjoy UNESCO-listed heritage sites, while nature lovers explore scenic landscapes and charming towns beyond Prague — all within short, comfortable travel distances.
What is new in Czechia for 2026?
In 2026, Czechia unveils new travel experiences appealing to lovers of history, contemporary architecture, nature, and active leisure. Fresh attractions, exhibitions, and experience-led sites enrich options for short breaks, family holidays, romantic escapes, and adventure travel. The year also highlights the Year of Protected Landscape Areas.
