DXB Entertainments and Dubai Airports announced a partnership to create an unparalleled airport experience while showcasing Dubai’s position as the ultimate destination.
The partnership between DXB Entertainments and Dubai Airports will showcase the latter’s efforts to make Dubai International (DXB) a destination in its own while promoting the breadth of offer at Dubai Parks and Resorts to over 88 million passengers travelling through Dubai Airport annually. The agreement will see Dubai Parks and Resorts promoted at all DXB concourses with access to over 65 airlines flying to and from over 240 destinations in 170 countries around the globe. Dubai Parks and Resorts will delight airport passengers by providing branded family zones and dedicated retail locations selling Dubai Parks and Resorts products while enticing them to experience the full offer by conducting direct marketing.
Mohamed Almulla, CEO and MD, DXB Entertainments said, “Our dedicated media solutions and immersive concepts will be strategically positioned throughout Dubai International passenger concourses, adding an element of entertainment to passengers’ journey through the airport.”
“This partnership demonstrates Dubai Airports’ commitment to showcase world-class hospitality and entertainment options available to visitors of this city, while also creating unique airport experiences,” said Eugene Barry, Executive Vice President— Commercial, Dubai Airports.