In its milestone anniversary year, ITB Berlin reinforces its standing as the global travel industry’s leading B2B trade show, with Egypt taking centre stage among more than 160 participating countries. The strong presence of Egypt highlights its renewed tourism momentum and strategic global outreach, alongside prominent participation from Thailand, Türkiye and Italy. As the world’s travel trade gathers in Berlin, the event once again serves as a pivotal platform for innovation, partnerships and emerging trends shaping the sector. Industry leaders, tourism boards and hospitality players are leveraging the show to unveil new strategies, strengthen alliances and capture evolving global demand.
