Anna Skigin, Founder & CEO, Frank Porter, in an interview with TravTalk, talks about the UAE’s short-term rental market that caters to traveller preferences. Both corporate and leisure travellers today look for ‘home away from home’ experiences, which also deliver hotel-level dependability. She delves into the balancing of both which has led to success.
TT Bureau
Could you share an overview of the short-term rental market today?
The UAE’s short-term rentals market is entering a more defined and disciplined phase, shaped less by rapid expansion and more by how effectively operators deliver consistent, experience-led stays. Across Dubai and Abu Dhabi, the conversation is shifting from where travellers sleep to how they live while they are there, with guest experience now a primary driver of performance. In Dubai, quality is increasingly outperforming sheer volume. As supply continues to grow, travellers are making more considered choices, favouring homes that feel curated, reliable, and professionally managed. The expectation today is clear: short-term rentals must deliver hotel-level dependability while retaining the comfort and flexibility of a home. That balance is becoming the benchmark for success. Trust, reputation, and brand recognition now play a far greater role in booking decisions, particularly in a market where guests have abundant choice and high expectations.
What are some of the key areas shaping the industry?
A key force shaping this evolution is Gen Z. Rather than being a niche segment, this group is influencing broader travel behaviour across demographics. Travel inspiration is increasingly driven by visual platforms and peer-led content, placing greater emphasis on spaces that photograph well and feel expressive rather than generic. Design-led interiors, thoughtful styling, and a sense of personality all matter.
Is there a direct impact with culture and infrastructure?
Abu Dhabi is experiencing a complementary, but distinct, trajectory. Significant investment in cultural and transport infrastructure is reshaping the capital’s tourism profile and expanding its appeal to a more international, experience-focused audience. Projects such as Etihad Rail are improving regional connectivity, encouraging multi-emirate itineraries and longer stays, while landmark developments like Guggenheim Abu Dhabi are strengthening Abu Dhabi’s position as a global cultural destination. These shifts are supporting demand for residential-style accommodation.
Do events bring in repeat travellers?
Across the UAE, major entertainment events, international sporting races, and large-scale developments are acting as demand accelerators. They are driving repeat visits rather than one-off trips, increasing the need for accommodation that can adapt quickly to fluctuating demand.
