German National Tourist Office – Gulf Countries retained its title of ‘Most Active in Promoting Sustainable and Accessible Travel’ at the 8th edition of the Arabian Travel Awards 2025. “Winning the Arabian Travel Awards recognition as “Most Active in Promoting Sustainable and Accessible Travel” is more than a trophy for GNTO in the GCC — it’s a strong signal that the market values responsibility and inclusivity, and that our work with German partners is resonating. It motivates us to keep raising the standard: making sustainable choices easier to understand, easier to book, and more relevant to GCC travellers — from Gen Z explorers to families and multi-generational groups. Going forward, we will deepen cooperation with destinations and industry to spotlight eco-certified and low-impact experiences, promote rail-first itineraries, and continuously improve accessible, practical travel information. Our goal is simple: help visitors experience Germany in a way that feels memorable, comfortable, and genuinely future-minded. – Yamina Sofo, Director Marketing German National Tourist Office Gulf Countries.” Yamina Sofo, Director – Marketing, German National Tourist Office – Gulf Countries.
