Heading both Ajman and Sharjah beach properties, Iftikhar Hamdani, Area Manager for Northern Emirates, Bahi Ajman Palace and Coral Beach Sharjah, speaks with TravTalk about the importance of strengthening Germany — one of their key source markets — once again this year ahead of summer. It has been one of their strongest source markets for many years.
TT Bureau
Why is ITB Berlin a must-attend platform for Bahi Ajman Palace Hotel and Coral Beach Sharjah?
ITB Berlin is essential for us because Germany has consistently been our number two source market for many years, and it remains a key pillar in our European strategy. By being present at ITB, we not only reinforce our relationships with existing German partners but also engage with a wide number of West and East European tour operators, OTAs, and travel advisors. The platform allows us to meet face-to-face with our global trade partners and strengthen long-term cooperation. We connect with beach-focused travel agents who know our resorts well, even if they now book via other B2B booking channels or other partners. Discover new technologies, online distribution channels, and hospitality AI solutions through conferences and seminars, helping us stay competitive and innovative. For Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah as leading beach properties in Ajman and Sharjah, ITB Berlin is where we can maintain visibility, nurture loyalty, and unlock new business from core European markets.
What key experiences, products, or new developments will you be showcasing?
At ITB Berlin, we will highlight a combination of sustainability, authentic hospitality, and our position as top-rated beach resorts in the UAE. Key focus areas include sustainability initiatives. Our Winnow waste management system, which helps reduce food waste and supports responsible operations; Upcycling projects, where we creatively repurpose hotel linen and other materials into unique items offered to guests on a no-profit basis, reinforcing our commitment to circularity and community impact; Our service excellence and warm, genuine hospitality rooted in local traditions.
