GNTO and visitBerlin have outlined a forward-looking vision for 2026 to celebrate Germany’s vibrant urban culture, rich culinary landscape, and growing emphasis on wellbeing. With travellers from the GCC continuing to seek meaningful, flexible, and experience-led journeys, both organisations are aligning their strategies to engage a new generation of explorers.
TT Bureau
This year, German National Tourist Office (GNTO) will focus on two core campaigns designed to showcase Germany’s diversity and contemporary appeal, reflecting how the country continues to evolve as a destination that blends culture, creativity, and quality of life. The City Life campaign places Germany’s cities, from major metropolises to smaller cultural hubs, at the heart of the travel experience. With their cosmopolitan atmosphere, rich heritage, shopping, dining, and creative scenes, German cities offer a dynamic mix of tradition and modern living. Complementing the urban focus, Culinary Germany will highlight how food reflects the country’s cultural depth, diversity, and innovation. From vibrant street food scenes and regional specialities to refined fine dining, Germany offers a culinary landscape that caters to a wide range of tastes and travel styles, including readily available halal-friendly options.
Yamina Sofo, Director – Marketing & Sales Office, GNTO GCC, said, “Our vision for 2026 is rooted in showcasing Germany as a destination that feels relevant, inspiring, and welcoming to today’s travellers. Through City Life and Culinary, we are highlighting experiences that resonate strongly with Gen Z while still appealing to families and seasoned travellers from the GCC. Germany’s cities, food culture, and focus on wellbeing offer endless opportunities for discovery.”
Burkhard Kieker, CEO, visitBerlin, said, “Berlin represents the energy and diversity of urban life in Germany. In 2026, we will continue to highlight the city as a place of creativity, culture, and openness — a destination where visitors can explore world-class exhibitions, vibrant neighbourhoods, and a constantly evolving culinary scene. Berlin is a city that inspires, especially younger travellers looking for experiences.”
A key milestone in 2026 will be Berlin’s 20th anniversary as a UNESCO City of Design, underlining its position as one of the world’s most dynamic design capitals. The city has over 30,000 creative companies.
