The celebration comes as the Kingdom’s tourism sector advances in line with Saudi Vision 2030, positioning tour guides as central to presenting historical, cultural, and natural assets with knowledge and professionalism. Jeddah marked International Tourist Guide Day with 281 male and female tour guides from across the Kingdom participating in events organised by the Tour Guides Cooperative Society. (SPA) The programme highlighted the historic Hajj route and the city’s heritage landmarks, underscoring the profession’s growing relevance amid Saudi Arabia’s tourism expansion. The event brought together guides representing various regions of the Kingdom to commemorate International Tourist Guide Day, launched in 1990 by the World Federation of Tourist Guide Associations. The programme introduced participants to the historic Hajj route and key heritage sites in Jeddah, reinforcing their role in interpreting destinations for visitors. International Tourist Guide Day aims to highlight the tourist guide’s role as an ambassador of their country and culture, while raising awareness of the profession’s contribution to enriching the visitor experience. It also promotes sustainable tourism development and recognises guides’ efforts in showcasing national identity and human heritage.
