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Kerten Hospitality signs 1000 new keys in January 2026 in MEA

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Kerten Hospitality has entered 2026 with the signing of 1,000 new keys in January, building on one of the most successful years in its history to accelerate expansion across the Middle East, Africa, and other high-growth markets. The hospitality management group closed 2025 with portfolio performance, recording a 55% increase in operating revenues, 69% growth in GOP, and a 44% rise in management fees year-on-year, underscoring continued demand from owners and investors for its differentiated lifestyle hospitality platform. Results were driven by a disciplined expansion strategy, increased geographic diversification, and the continued optimisation of the group’s operating assets. During 2025, Kerten Hospitality expanded its operational footprint with key openings including including Ray Hotel by Cloud 7 in Kuwait, Cloud 7 Hotel Roma and Colere 1600 by Cloud 7 Hotels in Italy, further consolidating its presence across the EMEA region. In addition, the Group signed several milestone projects including The House Residence Azure Zanzibar, a 93 ocean-view branded villa and lifestyle residential project; Cloud 7 Al Murjan Island Resort – Dammam, a bold new addition to Saudi Arabia’s Eastern Province waterfront; and Cloud 7 Hotel Dersa Tetuàn, marking Kerten Hospitality’s foray into Morocco’s vibrant and rapidly growing hospitality market. Maintaining strong momentum, the group signed its second project in Morocco in January, Casadora Resort by Cloud 7 Hotels, a new resort and branded residences project in El Jadida, initiated and developed by Groupe Ramos. The MENA region remains central to Kerten Hospitality’s growth strategy. Government-backed tourism agendas, infrastructure investment, and rising demand for experiential and community-rooted hospitality concepts continue to create strong tailwinds for the Group’s lifestyle brands. Kerten Hospitality’s model is increasingly resonating with regional owners seeking flexible, design-forward concepts supported by robust operating and development expertise.

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