Korea Tourism Organization wins ‘Most Loved Travel Destination by Millennials & Gen Z’ at the 8th edition of the Arabian Travel Awards 2025. The Korea Tourism Middle East Office is driving a new phase of inbound growth through the convergence of K-culture and strategic market engagement. By expanding roadshows, strengthening targeted marketing, and positioning the region as a global hub, Korea aims to attract 30 million international visitors by 2027. Collaborative ecosystems spanning e-sports, medical, wellness, and consultative partnerships will ensure sustainable growth and long-term market impact.
