FITUR 2026 has opened on a record-breaking note, with the Middle East emerging as one of the strongest and most visible regions at the global travel trade show. In a special interview with TravTalkME, José Sánchez Rodríguez, International Manager at FITUR for Asia-Pacific, Middle East and Africa, confirmed that the 2026 edition has exceeded expectations, recording 10 per cent growth compared to last year.
“This year has been really great, especially with the growth of FITUR. FITUR 2026 has hit records,” Rodríguez said, highlighting the event’s expanding global footprint. A major milestone for this edition is the first-time participation of Abu Dhabi, a development Rodríguez described as highly significant for FITUR’s future. He also noted the strategic importance of the newly appointed UN Secretary-General, who is based in Madrid and hails from Abu Dhabi, calling it the start of a promising long-term partnership. “The UN Secretary-General made her first public appearance in her new role here at FITUR during last week’s press conference,” he added.
Middle East participation has seen a strong resurgence, with Dubai returning to FITUR after the COVID period, alongside the comeback of Algeria. The regional presence also includes Iraq, Iran, Jordan and Egypt, with Egypt drawing attention through a large-scale stand featuring replicas from the upcoming Grand Egyptian Museum. Morocco showcased one of the show’s largest booths, spanning nearly 1,000 square metres, underlining its aggressive tourism promotion strategy.
FITUR officially opened its doors yesterday with a powerful Middle East turnout. Dubai, Abu Dhabi and Oman led the regional participation, supported by Egypt, Jordan, Morocco and Syria, all presenting sizeable delegations and destination-focused showcases.
Their collective presence reinforced the Middle East’s growing influence in global tourism, reflecting the region’s commitment to expanding international partnerships, driving inbound and outbound travel flows, and strengthening its position as a key contributor to the global travel economy.
