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Middle East shines at ITB China

July 7, 2025

ITB China 2025 concluded on a high note, spotlighting the Middle East as a key focus region, with strong representation from DCT Abu Dhabi, Visit Qatar, the Kingdom of Saudi Arabia, Egypt and Morocco. Malaysia Tourism was the official destination partner. The exhibition floor expanded by 30 per cent compared to 2024, hosting over 700 exhibitors from 85 countries.

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