Rove Hotels, the UAE-born contemporary lifestyle brand and a joint venture between Emaar Properties and Dubai Holding announced its entry into Egypt with the signing of Rove Sheikh Zayed City, in partnership with El Sayyad Group. The agreement is executed through El Sayyad Group’s dedicated hotels investment subsidiary, El Sayyad for Hotels & Resorts. This move signals Rove’s commitment to bringing its signature blend of style, connectivity, and value to one of the region’s most dynamic urban hubs. A Strategic Foothold in Cairo, the new property is positioned to capture the evolving demands of modern travellers in Greater Cairo. Construction is scheduled to commence in the second half of this year.
Rove Sheikh Zayed City will feature 240 stylish rooms designed with Rove’s signature vibrant energy and relaxed comfort. Strategic Connectivity: Located in Sheikh Zayed City, the hotel is just 15 minutes from the Grand Egyptian Museum and the Great Pyramids of Giza. Situated on the Cairo–Alexandria Desert Road, it also provides seamless access to Downtown Cairo and Alexandria. Business & Travel Hub: The project benefits from direct proximity to Smart Village, one of Egypt’s largest business hubs, and is only 15 minutes away from Sphinx International Airport. Lifestyle Amenities: Including all-day dining at The Daily, a pool, a gym, and co-working spaces.
