Saleem Sharif Deputy Managing Director, ATS Travel, a travel industry leader with over 30 years of experience in transforming travel management companies across the Middle East, was recognised as the DDP Gamechanger at the inaugural Arabian Travel Awards in Saudi Arabia. Known for his innovative and strategic foresight, Sharif has successfully built and scaled verticals, including Corporate Travel, MICE, Luxury, Leisure, DMC, Charters, Logistics, Automation, and IT Solutions. He is especially recognised for driving market growth in Saudi Arabia, securing prestigious PIF-linked and multinational accounts, and redefining service standards. He has led the shift from traditional models to advanced automated platforms, enhancing cost efficiency and client control. A respected speaker and thought leader, he continues to influence future-focused travel strategy in the region.
