Sharjah has placed the hotel sector at the forefront of its latest investor engagement drive, reinforcing its commitment to strengthening hospitality infrastructure and boosting tourism growth. The Sharjah Economic Council, under the Sharjah Department of Economic Development (SEDD), met with hotel owners, operators and tourism stakeholders to address sector priorities and future expansion.
Discussions focused on enhancing hotel performance, improving service standards, and ensuring business continuity across the emirate’s hospitality landscape. Authorities also explored opportunities to streamline processes, support new hotel developments, and elevate the overall guest experience in line with global benchmarks.
Hamad Ali Abdullah Al Mahmoud, Chairman of SEDD, emphasised that ongoing dialogue with hotel investors enables clearer regulatory alignment and supports sustainable sector growth.
The meeting also highlighted the importance of public-private collaboration to strengthen Sharjah’s tourism offering. SEDD reaffirmed its commitment to attracting further hotel investments and positioning the emirate as a competitive regional hospitality destination.
Dr Shehara Rizly Fernando manages Middle East content, bringing over three decades of experience across print, broadcast, and digital journalism in Asia and the Middle East region. Beginning as a broadcast journalist, she transitioned into print and digital platforms, covering news, travel, tourism and destinations, hotel development, and aviation. She is also a strong advocate for women in the industry, consistently championing their growth and empowerment throughout her career.
