The bleisure stop in the city is easily accessible for every traveller as it is adjacent to the Dubai metro, the most convenient way to discover Dubai. Through our partnership with DTCM, efforts are on to discover new markets and widen marketing activities. Whenever an opportunity presents itself, the hotel engages with the requirements of the new markets.
Two Seasons has been enjoying a good number of visitors over the past years mainly due to its location. This year, once again they are looking at participating at the Arabian Travel Market (ATM), which is the leading meeting hub of the travel, tourism, and hospitality sector leaders from across the globe. Freddy Farid, Managing Director, Two Seasons Hotel & Apartments, shares, “The ATM is the leading trade fair for the Middle East’s inbound and outbound travel industry that generates massive deals for the hotel industry, which is very vital to explore latest travel trends and insights. The main objective for most visitors and exhibitors, is to conduct business with new clients, and re-affirm business relationship with existing
clients and partners; also reach new markets and meet international suppliers.”
Dubai as a destination received many new source markets over the past few years mainly due to the fact that it was the first to open for travellers and that it is one of the safest cities with a fully vaccinated population. Speaking on how they seek new source markets, Farid explains, “Yes, whenever an opportunity presents itself, we are eager to engage with the requirements of the new markets and learn the market dynamics of any new source market. Through our partnership with DTCM efforts to discover new
markets and widen marketing activities, we have received new markets from Asia and South America.”
Travel agents and corporate bookers have been the lifeline for the hospitality industry. Most often, some forget the importance of working with them in order to smoothen the process one step further. Farid reiterates, “These are important business segments, contracting with travel agents will help increasing traffic from the leisure market, and source market to the hotel which is almost 25 per cent of our business mix and as for corporate segment, it is one of the strongest pillars of the hotel representing 30 per cent of our business mix.”
Now that travel is back to stay, Two Seasons is looking at renovating itself to be more relevant in today’s industry expectations. Farid says, “This summer, we are planning for major renovations, which will include Inner Lobby renovation, La Terrasse Lounge, Ballroom renovation, three-apartment Floors, (in 2022, we have completed three-apartments floors, as we are planning for the apartments’ renovation over 3-phases).” Sustainability is the focus in every industry, we inquired how Two Seasons adopt sustainability. “We were one of the pioneer hotels to receive Green Globe gold status before COVID, and we have continued to adapt the DTCM sustainability requirements focusing on Green Events with Emirates Environmental Group. Energy Management for utility consumption, and procurement of eco-friendly products. By mid-May this year, will also launch our water bottling and refilling station so we will eliminate all plastic bottles usage in our hotel. The premium water filtration system will replace PET bottle with glass bottles, while maintaining the same water quality that meets UAE bottled water standard.”