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Women steering summer trends

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Women are now shaping travel choices more than ever before, prompting TravTalk to ask women industry leaders what trends and destination shifts define summer demand.

Jyoti Panchmatia, General Manager – Gulf Region, Travco LLC
This summer, GCC women are seeking travel that blends culture, comfort, and wellness. Cool escapes like Japan, Georgia, and Sri Lanka top the list, while Oman’s Salalah remains a family favourite. Visa-friendly entry, value for money, and authentic experiences guide their choices. Solo adventurers seek safe and immersive journeys.

Deepa Iyer, Director – Marketing, Cozmo Travel
Across our region, women are picking summer trips that feel like a real reset: cooler weather, smooth entry, adventure, spa, and places that are easy to navigate. Switzerland and Austria remain their favourites for its calmness, scenic, and a strong sense of comfort. London and Paris continue to appeal for shopping, fashion, culture, and city energy.

Agnieszka Elkhatib, General Manager, PanWorld Travel
This summer, women travellers across the GCC are choosing destinations that offer cooler climates, elegant stays, and a smart sense of value for money. Europe remains a favourite, particularly Italy, Spain, Austria, and Germany, where refined hotels allow women to balance comfort with experience.

Divya Nanda, Travel Counsellor, Travel Counsellors Dubai
This summer, GCC women travellers are increasingly choosing cooler, quieter destinations that offer both comfort and emotional escape. Countries such as Switzerland, Austria, the UK, Georgia, and Armenia are gaining popularity due to their scenic landscapes, pleasant weather, and seamless connectivity from Dubai.

Namratha Rose, Marketing Manager, Spain Tourism GCC
GCC women are approaching summer travel with strong intent. Europe continues to dominate, with Spain standing out for its diversity and balance. Northern regions, such as Galicia, the Basque Country, and coastal areas, are appealing for their milder weather, while Barcelona, Madrid, and Seville remain favorites for culture, food and shopping.

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