TravTalk Middle East Online Magazine
Literal meaning of ‘home away from home’ comes alive at the Adagio in Doha. It is a complex where Adagio and Ibis rule over the area with its different types of rooms, catering to bleisure clientele. Location is a key aspect which drives in tourists, especially from the Kingdom of Saudi Arabia to the complex. Rajiv Tarcar, General Manager, Adagio and Ibis Doha, shares more in a tête-à-tête with TRAVTALK.
TT Bureau
Location plays a key role in attracting travellers to a hotel. Adagio and Ibis Doha is ‘one signal away from Saudi Arabia’ is the term used by many, including Rajiv Tarcar, General Manager, Adagio and Ibis Doha. “Our key source market are travellers from the Kingdom of Saudi Arabia. We are located on the main Salwa Road. As you know, GCC travellers enjoy driving from one country to another with their family and friends. The border is just 40 minutes away from the hotel complex, so driving for a few hours and then once passing the border it is imperative for travellers to find a breakaway where they can relax and unwind, and this is the luxury that we offer to our guests. Our location is our USP and attraction to drive in many guests from GCC nations,” Tarcar said.
Bleisure travellers
He added, “Ibis caters to the busy business traveller who seek a comfortable yet compact and easy to commute hotel. Whereas families especially drive to the hotel and opt for the apartments in Adagio. We have from Studio to one and two-bedroom apartments, fully furnished with all amenities that help even the long stay business travellers. In Doha, there are many corporate clients who seek a place for their corporate staff to have a long-term accommodation and this fits the bill.”
Occupancy all time high
In recent times, Adagio and Ibis Doha has been receiving a lot of Eastern Europeans. Tarcar said, “We have been enjoying very good numbers in terms of occupancy. 2023 occupancy was 94 per cent and 2024 occupancy reached its peak to 100 per cent. So, I must add here that we are extremely busy, especially in the night, as we receive a lot of walk-ins from GCC. We always keep some rooms available for these walk-ins who will come around 10 or 11pm. These kind of business travellers bring us good revenue, as they come in late but spend at least 3 to 5 nights with us and they also indulge in food and beverage. So, we not only obtain our room revenue but also get a fair contribution to our food and beverage.”
