Empower travel, transform the world

As the world convenes at World Travel Market in Excel London from 6 to 8 November, the focus this year is on responsible travel or balancing travel amid the challenges of climate change. Sharjah participates with its key partners at the event. HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA), shares more on their participation.

Dr. Shehara Rizly

His Excellency Khalid Jasim Al Midfa, Chairman, SCTDA, said: “Sharjah has been pushing the boundaries of sustainable tourism in the region, offering destinations and travel options that enable the world’s growing community of eco-conscious travellers truly meaningful opportunities to experience the emirate and its diverse offerings in ways that allow them to not only enjoy world-class tourism in Sharjah, but also contribute positively to the environment. Imbuing leisure, hospitality, adventure, sports, art and culture with a nature-tourism balance, and launching over 10 nature-based destinations in the past few years, Sharjah has given us tangible examples of ecotourism good practices that can be replicated and adapted across the region.”

He added, “As SCTDA participates in the World Travel Market under the theme ‘You have the power to change travel. And travel has the power to change the world,’ we deeply echo this sentiment greatly, believing that tourists – side by side with nations and cities – wield the power to transform travel into a force for sustainability, aligning with global goals. After successfully attracting about 1.4 million tourists in 2022, we are working for becoming the region’s leading ecotourism provider.”

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