HRH Crown Prince Mohammad bin Salman bin Abdulaziz, Prime Minister and Chairman of the New Murabba Development Company announced the firm’s for developing Riyadh downtown.
The New Murabba project will be built around the concept of sustainability, featuring green areas and walking and cycling paths that will enhance the quality of life by promoting healthy, active lifestyles and community activities. It will also feature an iconic museum, a technology and design university, a multipurpose immersive theater, and 80 entertainment and culture venues.
The project will be situated at the intersection of King Salman and King Khalid roads to the North West of Riyadh, over an area of 19 sq. km., to accommodate hundreds of thousands of residents. The project will offer more than 25 million sq. mt., of floor area, featuring 104,000 residential units, 9,000 hotel rooms, and 980,000 sq. mt., of retail space, 1.4 million sq. mt., of office space, 620,000 sq. mt., of leisure assets, and 1.8 million sq. mt., of space dedicated to community facilities.
Inspired by the modern Najdi architectural style, the “Mukaab” will be the world’s first immersive destination offering an experience created by digital and virtual technology with the latest holographics. The “Mukaab” will encompass a tower atop a spiral base, and a structure featuring 2 million sqm of floor space that will be a premium hospitality destination with a multitude of retail, cultural and tourist attractions, along with residential and hotel units, commercial spaces, and recreational facilities.
The project will offer a unique living, working and entertainment experience within a 15-minute walking radius and will have its own internal transport system.